One of the things that stood out to us is that Liberal websites definitely get more traffic than Conservative websites.
Now the question is, why is that the case? Does this show a potential bias that predates our keyword data set? Let’s find out if we can explain the traffic difference.
Amount of content
When looking at the number of indexed pages, Liberal news sources have over 8x more pages indexed than Conservative news sources. In fact, the chart is almost identical to the one above for traffic share. As a result, the top Liberal news sites generally have more chances to rank for different things than the top Conservative news sites.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Branded vs. unbranded traffic
The branded traffic for CNN and Fox News is roughly the same, meaning that a similar number of people are specifically seeking them out in organic search. However, branded traffic makes up a smaller percentage of CNN’s overall traffic, likely because they simply have more content. CNN has ~2.5 times the number of indexed pages as Fox News, so they have more chances to rank for different things.
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Other explanations for traffic differences
With only Google search data, it’s hard to definitively determine why Liberal sites get more traffic than Conservative sites. It may be that Conservatives tend to use Google less. It’s also possible that Conservatives get more news from TV, apps, or social media than Google. All of this may be true, but without additional data, these statements can’t be confirmed and are merely conjecture.